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Author: Karl Goodman

Athletes Authority - The Home of High Performance > Articles posted by Karl Goodman

The USP You’ll Use For Everything

Do You Have A USP? Most coaches have no idea what a USP is. I don’t blame you, for most of my coaching career  I didn’t either. Your USP is your unique selling proposition - it’s what makes you different from the rest of the industry. Even though we know this is what every successful business, organisation and multi-national does, most coaches don’t allocate the time to do this exercise because they don't know how. It's time to change that. Imagine not being able to explain why a seated chest press isn't different to a seated row - to the layman they...

The Journey Of The 1%

When we become a coach and start our own business, we envision a business where we grow - we become wiser, more expert, have a wider client base, and add more value. The growth we experience also comes with change - the structures and systems, to the organisational hierarchy, and to the hats we wear in the business. In reality however, the majority of coaches don't run their business this way, despite wanting to be a coach who is perceived as remarkable.  In most cases, the business operates to bias the owners desires, not the needs of the business. The...

The Excuse Loop

If you want have better relationships and outcomes with your clients, understanding how excuses breeds excuses (and what you can do about it), will completely change your mindset surrounding your management of mistakes and setbacks.   Picture this.. It's Monday morning, 6am. Your client rolls in, and you've got a foam roller in hand ready for her. It's routine for you to touch base on Monday's with a slightly longer warm up, and see how the last week of training has gone. It's then custom to weigh in and do her girths before you get amongst a new week of training.   This morning is...

The Art Of Selling Without Selling

Selling is the bane of almost every coaches existence. As a coach myself, it's given me anxiety, panic attacks, and has resulted in me speaking many different languages - all of which seem like gibberish the moment that client walks away and says, "Great, I'll think about it." I'd shake my head and say "what the f*ck just came out of my mouth - why didn't I just say the goddamn price!" Or, "why did I just discount myself by 40% in that moment - what the f*ck happened there?" The moment it gets to talking about making the sale - confidence...

Lift With Scott: Awareness

The memoirs of an athlete, strength coach and fiancee who became a quadriplegic in an instant and his incredible recovery back to training, life and work. - - Awareness   I’ve never liked the fact that it’s common and accepted to not know what you’ve got until it’s gone. This was never the case with me and I worked tirelessly and consistently to optimize every facet of my life. My life with Angie, my mental and emotional wellbeing, my physical health and regular interactions with my friends. Obviously I’m not and was no where near perfect, but I really took the time to appreciate the...

Change Your Talk

“Your self-talk is the channel of behavior change” - Gino Norris   After baseball, and after spending a few years in the depths of some dark, lowly lit gyms, I decided to take up cycling. I had a relatively good ability for suffering, and suffering seemed to suit cycling well. I wore suffering like a badge of honour, and in only a few years, found myself only a half-wheel behind some of Australia’s best riders. In fact, before I realised just how good I was, or rather, how good they were, I even beat a few of them. I remember winning my...

What is Motivation?

What is motivation? Motivation goes past our primitive desires to secure food, safety and shelter. For the majority of us, when we think of motivation, we think of the force that influences our behaviours to move toward, or away from, a desirable (or undesirable) reality. As athletes, your motivation gets you up early, and your lack of it hits the snooze button. In business, your motivation gets you in front of the people you want to help, and your lack of it creates excuses for why you’re not doing it. As a student, your motivation puts in the extra hours of...