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The Coaches Corner

The USP You’ll Use For Everything

Do You Have A USP? Most coaches have no idea what a USP is. I don’t blame you, for most of my coaching career  I didn’t either. Your USP is your unique selling proposition - it’s what makes you different from the rest of the industry. Even though we know this is what every successful business, organisation and multi-national does, most coaches don’t allocate the time to do this exercise because they don't know how. It's time to change that. Imagine not being able to explain why a seated chest press isn't different to a seated row - to the layman they...

The Journey Of The 1%

When we become a coach and start our own business, we envision a business where we grow - we become wiser, more expert, have a wider client base, and add more value. The growth we experience also comes with change - the structures and systems, to the organisational hierarchy, and to the hats we wear in the business. In reality however, the majority of coaches don't run their business this way, despite wanting to be a coach who is perceived as remarkable.  In most cases, the business operates to bias the owners desires, not the needs of the business. The...

The Excuse Loop

If you want have better relationships and outcomes with your clients, understanding how excuses breeds excuses (and what you can do about it), will completely change your mindset surrounding your management of mistakes and setbacks.   Picture this.. It's Monday morning, 6am. Your client rolls in, and you've got a foam roller in hand ready for her. It's routine for you to touch base on Monday's with a slightly longer warm up, and see how the last week of training has gone. It's then custom to weigh in and do her girths before you get amongst a new week of training.   This morning is...

The Art Of Selling Without Selling

Selling is the bane of almost every coaches existence. As a coach myself, it's given me anxiety, panic attacks, and has resulted in me speaking many different languages - all of which seem like gibberish the moment that client walks away and says, "Great, I'll think about it." I'd shake my head and say "what the f*ck just came out of my mouth - why didn't I just say the goddamn price!" Or, "why did I just discount myself by 40% in that moment - what the f*ck happened there?" The moment it gets to talking about making the sale - confidence...